Privacy Policy

Privacy Policy for Retargeting Campaign in Google Ads and SMS communicationsEffective Date: 2/19/2024

Cypress Funeral Home & Crematory ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and interact with our retargeting campaign through Google Ads or agree to receive SMS communications.

By using our website and participating in our retargeting campaign, you consent to the terms of this Privacy Policy.

Information We Collect

When you visit our website, we may collect information that you voluntarily provide, such as your name, email address, and other contact details.

Automatically Collected Information:

We utilize Google Ads to run retargeting campaigns. Google Ads may automatically collect certain information about your visit to our website, including your device type, IP address, browsing history, and interactions with our site.

Personal Information for SMS:

When you opt in to receive SMS messages from Cypress Funeral Home & Crematory for our Review Request Program, we collect your first name, last name, and phone number. We require this information to send you review requests and information about our services.

How We Use Your Information

Retargeting Campaign:

We use the information collected to deliver targeted advertisements to you through Google Ads based on your past interactions with our website.


We analyze aggregated data to understand trends and improve our website's content, user experience, and effectiveness of our retargeting efforts.

SMS Delivery: 

We use your provided personal information to deliver SMS messages containing review requests and information about our services.


We may use your phone number to communicate with you regarding our Review Request Program or to respond to any inquiries or requests you may have. Message and data rates may apply. Message frequency may vary. For help, reply HELP. To opt out, reply STOP.

Cookies and Tracking Technologies


We use cookies to enhance your browsing experience and provide personalized content. Cookies are also used by Google Ads for retargeting purposes.

Opting Out:

You can opt-out of Google Ads retargeting by adjusting your ad preferences on Google or by using the Network Advertising Initiative (NAI) opt-out page.

Information Sharing

Third-Party Service Providers:

We may share your information with third-party service providers, including Google Ads, to facilitate our retargeting campaign and analyze website performance.

No Sharing of Personal Information collected for SMS: 

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent.

Legal Compliance:

We may disclose your information as required by law or if we believe that such action is necessary to comply with a legal process, protect our rights, or defend against legal claims.

Your Choices

Google Ads Retargeting Opt-Out:

You have the option to opt-out of our retargeting campaign by adjusting your ad preferences on Google or using the NAI opt-out page.

Updating Information:

You can update your contact information by contacting us at [[email protected]].

SMS Opt-Out:

If you no longer wish to receive SMS messages from us, you can opt out at any time by replying with "STOP" to the received message. Once we receive your opt-out request, we will promptly remove your phone number from our SMS contact list, and you will no longer receive further messages from us.

Children's Privacy 

Age Restrictions:

Our Review Request Program is not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete the information as soon as possible.


We employ industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, and destruction.

Changes to the Privacy Policy

We reserve the right to update this Privacy Policy to reflect changes in our practices. We will notify you of any material changes by posting the updated policy on our website.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at [[email protected]].

Thank you for trusting Cypress Funeral Home & Crematory

Cypress Funeral Home & Crematory 206 W. Lafayette St. P.O. Box 790Maurice, LA 70555[email protected] 337-573-2506